My Experience.

UAL Visual Merchandising & Branding student
Retail Design for Parfums Christian Dior

Christian Dior

Over 3 years of experience working at Christian Dior. Original head hunted to be a retail assistant, where my role developed into Visual merchandising ambassador for the RTW department in Selfridges as well as creating styling look books. Then internally transferred to Dior beauty for retail design in head office.

Niippy Studios

Sustainable conscious, slow fashion brand specialising in womenswear
Responsible for all marketing including social media content creation, gifting strategies and email campaigns, increasing monthly profits
Launched and planned the summer 2023 campaign narrative “Sweet Summer Blues“ with supporting branding, design work, social media content, photo shoots and launch event
Collaborated in shoot and event planning for product launches, styling, and design of pop-up and retail spaces developing my creativity and adaptability
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Angel’s Face

Angel’s face is a kidswear brand founded for the bold, individual, independent girl. Evolving from small beginnings into “an international brand sold in 400+ boutiques in 40 countries
Responsible for illustration and branding work
Assisting on photoshoots regarding set design and styling for seasonal campaigns
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Christian Dior Couture

A luxury fashion house founded in 1947, specialising in haute couture, ready-to-wear and accessories
Responsible for women’s ready-to-wear visual merchandising displays, floor planning, mannequin dressing and styling to match luxury brand standards
Developed my product knowledge and the expectations for luxury fashion brands as well as how to work efficiently in a fast-paced.
Created seasonal pdf’s and styling documents with to send to pre-existing clients and boutiques with relevant luxury branding to promote the new collections
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