VISUAL MERCHANDISING & BRANDING
ACADEMIC PROJECTS
Dipity is is a project on narration and fascination, acting as a reaction to change.
An embarkment on the enchanting yet chilling history of witchcraft, exploring the complexities that often raise more questions than it answers.
UNITS COVERED: Visual merchandising, Marketing, Brand Design & Development, Buying & Merchandising, Fashion Production & Supply Chain
Dipity
Lost in Limbo, focuses on reinventing society's perspective of waste and forgotten fabrics through fully circular materials and handmade pieces designed by clients through a virtual reality experience.
Influenced by the concept of forgotten fabrics, cherished moments and abandoned clothes in charity shops, Lost in Limbo acts as a platform for clients to reconstruct their past pieces from Christening dresses to favourite tops into revitalised ready-to-wear pieces and accessories.
The brand concept was founded on values of renewal, transformation, and untold stories, reducing waste materials, and creating sentimental connections with their own wardrobe to remove the disposability of fast fashion.
Lost In Limbo
Liza Keane,
Nude vs Naked
A campaign to promote product and storytelling in a narrative voice, encompassing the senses to combine the physical and digital shopping experience whilst referring imagery on the debate of nude vs naked
Clothing is a constant motion moving in a progressive state. Fashion on the other hand, (especially regarding fast fashion), is a radical dynamic, rapidly changing with a perpetual concept of trends, micro-trends, and FAD’s fighting for consumer attention.
At first glance, nudity might be seen as illusory, the absence of clothing. But it is not the absence of fashion: our bodies are fashioned by ideologies, the dominant system of beliefs, values, and practices within our society that make us prisoners of the assumption of an ideal body.
Vivienne Westwood, Vive La Cocette
The final window concept draws inspiration from forbidden fruit and The Garden of Eden, with a nod to the playful side of female sexuality — an inspiration for the collection. Indulgence and extravagance are conveyed through overly romanticised florals, contrasted with forbidden and poisonous imagery to subvert tradition.
An illusory atmosphere suggests there is more than meets the eye, with hidden truths woven into the design. Watchful eyes reflect society’s constant judgment, while vines symbolise entrapment within high society. Women, like flowers, were once seen as fragile objects to be protected, echoing Eden’s metaphor of innocence veiling deeper truths.
Drawing on fashion illustration and the Renaissance, the photo frame structure pays tribute to classical art, creating — in essence — a contemporary renaissance painting.
BA (Hons)
UAL: London Collage of Fashion
L3 Extended Diploma: Distinction
Fashion Retail Academy
