VISUAL MERCHANDISING & BRANDING
ACADEMIC PROJECTS
Narrative driven retail experiences: an exploration of emotion, curiosity and escapism in luxury fashion
Avant Garden positions retail as a staged, immersive experience. The concept responds to real-world conditions, transforming retail into a dynamic, performative environment. Space, body, and memory become interconnected, positioning the store as a site of discovery and emotional resonance.
Through spatial storytelling, sensory layering, and heritage references, Avant Garden reimagines the store as a choreographed journey shaped by shifting light, atmosphere, and time.
Dior,
Avant Garden
A project on narrative and sensory experience, acting as a spatial interpretation of brand identity.
An exploration of the Provençal lifestyle, translating Jacquemus’ immersive runway settings into a playful, communal, and luxury dining and retail environment. The project combines ritual, food, and social interaction, creating a space where brand storytelling unfolds from field to table to courtyard.
UNITS COVERED: Retail Design, Spatial Storytelling, Brand Extension & Strategy, Experiential Marketing, Visual Merchandising
Jacquemus,
La Restaurant
Where Fragrance Meets Flavour.
Café Diptyque reimagines the Maison through the lens of hospitality, translating the language of fragrance into a sensory café experience. The concept positions flavour, scent, and atmosphere as interconnected elements, creating a space that extends the brand beyond product and into lived experience.
Through sensory storytelling, material richness, and ritual-led interactions, Café Diptyque transforms everyday consumption into a moment of discovery. Inspired by the Maison’s heritage of travel, craftsmanship, and artistic expression, the experience blurs the boundaries between fragrance, flavour, and memory, inviting visitors to engage with the brand through all senses.
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Cafe Diptyque
BA (Hons)
UAL: London Collage of Fashion
L3 Extended Diploma: Distinction
Fashion Retail Academy
