VISUAL MERCHANDISING & BRANDING

ACADEMIC PROJECTS

Narrative driven retail experiences: an exploration of emotion, curiosity and escapism in luxury fashion

Avant Garden positions retail as a staged, immersive experience. The concept responds to real-world conditions, transforming retail into a dynamic, performative environment. Space, body, and memory become interconnected, positioning the store as a site of discovery and emotional resonance.

Through spatial storytelling, sensory layering, and heritage references, Avant Garden reimagines the store as a choreographed journey shaped by shifting light, atmosphere, and time.

Dior,

Avant Garden

A project on narrative and sensory experience, acting as a spatial interpretation of brand identity.

An exploration of the Provençal lifestyle, translating Jacquemus’ immersive runway settings into a playful, communal, and luxury dining and retail environment. The project combines ritual, food, and social interaction, creating a space where brand storytelling unfolds from field to table to courtyard.

UNITS COVERED: Retail Design, Spatial Storytelling, Brand Extension & Strategy, Experiential Marketing, Visual Merchandising