RETAIL DESIGN & VISUAL MERCHANDISING
DIOR PORTFOLIO
Led the full design, project management, and installation process for the Dior Parfums counter at Fenwick Canterbury, ensuring brand consistency and an elevated customer experience.
Delivered the project within an 8-month turnover from initial brief to final installation, meeting all deadlines and operational requirements.
Achieved a 25% year-on-year sales increase since launch, highlighting the commercial impact of strong design and execution.
Fenwick Canterbury
Selfridges London
Led the full design, project management, and installation of the x2 temporary Dior Parfums site at Selfridges London, ensuring a seamless brand experience in a high-profile retail environment.
Delivered the project within a two-week turnaround from brief to installation, demonstrating efficiency and adaptability in a fast-paced setting.
Led the design, project management, and installation of the new Dior Parfums counter at Sephora Bluewater, including the brand’s first 3-AXS space in the UK , ensuring an innovative and immersive customer experience.
Launched Dior makeup and skincare in-store for Sephora UK, introducing new product ranges and enhancing the brand’s retail presence.
Delivered the project within the agreed timeline, coordinating with multiple stakeholders to maintain brand standards and operational efficiency.
Sephora Bluewater
Led the design and development of a new interactive Blackwall concept for men’s grooming, a first for both Dior and TPS.
Conceptualised and launched the installation at Brent Cross, creating an engaging, immersive experience for customers.
Developed innovative displays and visual materials to support the concept and ensure alignment with brand standards.
TPS Niche Concept
Led the design and creation of detailed renders for the Dior Parfums counter at Fenwick York, maximising impact within a 45SQM retail space.
Developed concepts that reflected brand identity and customer experience, ensuring visual appeal and alignment with Dior’s luxury standards.
Produced comprehensive visual materials to support project approval and stakeholder presentations.